I began by ideating and drafting refreshed versions of the product logos, icons, and color palette—building everything in Figma for easy collaboration and feedback. Once the visual elements were locked in, I designed a branding guideline hub using Portals*, Scaleflex’s own product. But as one of the early users, I had to get creative with how I used it. I pushed the tool’s flexibility to make the page feel more polished, aesthetic, and aligned with the refreshed brand. Alongside the brand hub, I also designed a new career page—one that not only reflected the updated branding but also communicated the company culture in a more engaging, human way. The final portal brought together all the new and existing brand assets into a clear, well-organized, and visually engaging resource for both internal and external teams. *It’s something like a website builder with templates, designed to help teams present and share visual assets in one single source.