[Brand Design]
Visual Identity Refresh
Scaleflex already had a solid foundation, and I came in to give it a fresh lift. I refined their product logos, revamped the color palette, and breathed new life into their visual system to make everything feel more vibrant, cohesive, and up-to-date. I also designed their new career page—bringing the refreshed branding into a space that helps reflect the company culture and attract new talent. To tie it all together, I created a brand guideline that’s not just functional, but something the team can confidently rely on for all design-related tasks. It was all about polishing what was there and turning it into something that truly stands out.
Client
Scaleflex
Date
March 2025
Industry
Software
Scope of work
Branding
Graphic Design
Visual Direction
VISUAL BRANDING + BRAND GUIDELINE SHOWCASE // OBSTACLES
I worked solo on the execution but stayed closely connected with my senior and the UI/UX team to get feedback and bounce off ideas. Along the way, I made my fair share of mistakes, but each one taught me something valuable. The process pushed me to think more critically about branding and helped me grow not just as a designer, but as someone who can shape how a brand feels and communicates.
CAREER PAGE SHOWCASE //
WORK FLOW
I began by ideating and drafting refreshed versions of the product logos, icons, and color palette—building everything in Figma for easy collaboration and feedback. Once the visual elements were locked in, I designed a branding guideline hub using Portals*, Scaleflex’s own product. But as one of the early users, I had to get creative with how I used it. I pushed the tool’s flexibility to make the page feel more polished, aesthetic, and aligned with the refreshed brand. Alongside the brand hub, I also designed a new career page—one that not only reflected the updated branding but also communicated the company culture in a more engaging, human way.
